Ryan & Calvin Smith have gone from visiting clients in a rental car to launching a flagship store claimed to be the world’s biggest.

They explain the gap in the market they saw and why convenience matters more than anything to their UAE customers. We discover how building their flgaship was their biggest investment and challenge yet. They showed us how asking specific questions helps deliver the perfect outfit for a customer. And finally we talked about their dream customers from Sheikh Mohamed to Guy Ritchie.

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