HyperMax by Majid Al Futtaim Launches Digital Receipts with Receiptable

Launched ahead of the peak Ramadan trading period, the rollout demonstrates how large supermarket chains can streamline their checkouts, increase customer engagement, and reduce paper receipt dependency, all without new hardware or complex POS integrations.

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A Digital Native Customer Experience - Without Technical Heavy Lifting

HyperMax customers can now access a fully digital receipt experience with a simple scan at checkout.

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At the point of purchase, shoppers can now:

• Receive a secure digital payment receipt
  
• Instantly access the latest offers and in-store promotions
  
• Join HyMax Rewards in seconds
  
• Follow HyperMax social channels in one tap
  
  

Unlike traditional retail technology deployments, the solution:

• Requires no new hardware
  
• Does not integrate into the POS
  
• Does not disrupt store operations
  
  

The entire system runs through HyperMax’s existing merchant acquirer payment terminals.

For enterprise retailers, this removes the biggest barrier to digital transformation at checkout: technical complexity.

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Turning Every Transaction into Measurable Customer Engagement

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Retailers across the GCC are under pressure to:

• Increase first-party data capture
  
• Improve loyalty programme enrolment
  
• Reduce operational costs
  
• Deliver measurable ROI from in-store traffic
  
  

Digital receipts are one of the most underutilised engagement channels in modern retail.

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With Receiptable, HyperMax can now:

• Convert checkout into a digital touchpoint
  
• Drive loyalty enrolment at scale
  
• Launch promotional campaigns instantly
  
• Capture engagement data directly from in-store shoppers
  
• Reduce the cost and environmental impact of paper
  
  

This transforms the receipt from a cost centre into a revenue and engagement driver.

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Built for Peak Retail Periods Like Ramadan

Ramadan remains one of the most commercially significant retail periods in the Middle East. Launching during this high-volume trading window demonstrates both the operational simplicity and scalability of the platform.

The system operates in a live, high-throughput supermarket environment. Whilst retailers have often relied on high friction solutions such as email and SMS to send digital receipts, the Receiptable solution functions seamlessly even during peak demand.

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A Strategic Collaboration

The rollout was delivered in close collaboration with the teams at Majid Al Futtaim and EazyPay, ensuring seamless deployment across existing terminal infrastructure.

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Chris Purdie, our Founder & CEO, expressed his satisfaction with the roll-out:

“The marketing team at HyperMax were able to seamlessly drop all of their Ramadan offers into our platform just a few days before the key Ramadan period. That’s thanks to a seamless roll-out from our team working in close collaboration with EazyPay to ensure there was zero disruption to daily operations. We’ve been delighted to see customer engagement rates with offers that far exceeded industry norms from the very first day.”

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Salman Al Salman, Merchant Sales Manager at EazyPay added

“Our collaboration with Receiptable allows HyperMax to engage more with their customers and gives more visibility to their offers, rewards and loyalty programs. Today payments providers need to give their merchants much more than just payments - this is exactly the kind of value-added service that our major customers need to drive their businesses forward.”

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The Future of Checkout in the Middle East

As retailers across GCC seek to align their in-store experience with their e-commerce offering, the checkout is rapidly becoming the next frontier for customer engagement.

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HyperMax’s deployment shows that modern digital receipts can be:

• Fast to deploy
  
• Operationally simple
  
• Scalable across store networks
  
• Measurable from day one

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Retailers no longer need to choose between operational simplicity and digital capability.

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See the Live Digital Receipt Experience

We’ve captured the full checkout journey in-store to showcase exactly how the system works in a live supermarket environment.

If you’re a supermarket chain, retail group, or payment provider looking to modernise the checkout experience and unlock measurable customer engagement from every transaction, contact Receiptable to learn more.