Wolfgang “Wolfi” Hohmann is synonymous with the UAE’s cycling boom. In 2002, he arrived in the UAE with a container half full of furniture, half full of bikes, and a dream of turning his passion for cycling into a business that would inspire a nation to take up the sport. Almost 25 years later, Wolfi’s counts 180+ staff, spans multiple business units, from retail to rental to events and an academy, with support from the Abu Dhabi royal family.

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